NRDC unleashes “Call off the guns” campaign
by Cat Urbigkit, Pinedale Online!
October 4, 2007
As part of the “save the wolf” campaign, the Natural Resources Defense Council's Action Fund is purchasing “Call off the guns” television ads.
The 30-second ad shows wolf pups frolicking in a meadow while an unseen aircraft ominously approaches. The sound of rotor blades signals the aircraft getting closer and closer as the pups begin to notice that something is wrong. Gunshots ring out, and the video cuts to black, followed by onscreen text, “Censored for your protection. Then again, you’re not the one who needs protecting.”
Another gunshot echoes, and the ad cuts to video of a lone mother wolf. An off-screen announcer says, “If the Bush administration gets its way, nearly 600 wolves could be gunned down in the Northern Rockies starting as early as this winter. You can help stop the massacre.”